We took a break at CES to sit down with Shion Hung, Senior Manager, Strategy Development, Alcoa - Growth Initiatives Group and hear about the outlook for aluminum and Alcoa in consumer electronics.
How are aluminum notebook cases being viewed by customers and what is the outlook for using aluminum going forward?
Shion: Customers see aluminum as a premium material, especially for laptops. Aluminum allows OEMs to design slimmer, attractive laptops without sacrificing durability compared to plastics. We’ve seen throughout this show that many OEMs prefer aluminum for their flagship notebooks, like the Dell Adamo, Asus U series, HP Envy and the Sony Z-series.
What consumer technologies is Alcoa most excited about and how does Alcoa see itself growing in this market?
Shion: I personally am excited about opportunities in e-readers, where the slim sturdy feel of aluminum can add value. Also, we’re exploring how aluminum might be used for better thermal management of LED TVs. Finally, I’m excited that CE is starting to take green seriously. Since aluminum is infinitely recyclable and durable, it is a great material for the consumer technology market.
I personally am excited about opportunities in e-readers, where the slim sturdy feel of aluminum can add value.
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