Two Alcoa business units are participating in the largest beverage show in North America this week, Interbev. The Rigid Packaging Group, known as "the can guys" by Alcoans are there to learn more about what's new in the beverage industry, connect with emerging beverage categories on innovative aluminum packaging like the Aluminum bottle, and also to make sure the positive sustainability story of 
aluminum packaging, has a presence.
The Alcoa Wheels group will be exhibitors at the show this year with an eye catching booth design communicating the multitude of benefits aluminum wheels can provide over steel for the beverage distribution fleets.
Alcoa RPD's Marketing Communications Manager, Allison Buchanan will be speaking on Can Sustainability and participating in a panel sponsored by CMI on Thursday along with an industry recycling expert, and municipality representative.
Follow Allison's updates on Alcoa's Twitter.
The Alcoa Wheels group will be exhibitors at the show this year with an eye catching booth design communicating the multitude of benefits aluminum wheels can provide over steel for the beverage distribution fleets.
Both groups will be actively spreading the good word on sustainability and infinite recyclability of aluminum to the beverage industry, whether it is used for wheels on their trucks or packages to differentiate their beverages.
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