In-kitchen bins prove handy supplement to participants
The grant provided for the purchase of 5,200 small, in-home recycling bins designed to help new recyclers get in the habit of sorting recyclables from garbage in the kitchen.
As of this month, more than 4,000 of the bright blue bins have been distributed and more than 17,800 Knoxville citizens have signed up to participate in the city’s “Do Your Part with the Cart” program. Program participation will be capped at 20,000. Curbside pick-up begins in early October.
“Our ability to implement curbside recycling in Knoxville couldn’t have happened without our partnership with Alcoa,” said David Brace, City of Knoxville Public Service Department Deputy Director.
No strangers when it comes to recycling partnerships, the city and Alcoa Inc. have a mutual desire to increase recycling rates throughout the area.
“Alcoa and the Alcoa Foundation have been good partners with the City Solid Waste Office on a number of projects such as America Recycles Day and EarthFest, Knoxville’s Earth Day Event. We welcome them as a partner of our curbside recycling program,” said John Homa, City of Knoxville Solid Waste Project Manager.
“We know convenience plays a major role in getting consumers to make recycling a habit,” said Beth Schmitt, director of recycling for Alcoa. “We want recycling aluminum cans to be as natural as wearing a seat belt when you get in a car. Recycling saves 95 percent of the energy it takes to make aluminum from virgin material. That’s energy we can’t afford to waste.”
In an interesting use of new media, Alcoa printed the in-home recycling bins with a special “QR” bar code, which, when read by a smart phone, takes Knoxville residents to a special video message from Governor Bill Haslam. Governor Haslam’s call to action can be seen at this link.
“The introduction of curbside recycling is an education process,” said Allison Teeters, executive director of Keep Knoxville Beautiful. “The ease of having the in-home bins, coupled with single stream recycling format and a large curbside cart at no additional cost is key to the success of this program.”
About Alcoa Tennessee Operations
Alcoa’s Tennessee Operations is the world’s largest producer of rolled aluminum can sheet for beverage cans and is based in Blount County, Tennessee. Locally, it employs approximately 1,000 at its recycling and fabrication plants in Blount County, its hydropower facilities and its downtown Knoxville office.
About Alcoa Recycling
Alcoa collects both aluminum cans and other aluminum scrap for recycling in its facilities in Alcoa, Tennessee and Yennora, Australia. The mission of Alcoa Recycling is to help people understand how important it is to recycle, and to make it easier to do so. Today, it’s more important than ever to recycle. Recycling not only reduces litter and conserves landfill space; it is also an important key to slowing and stopping the growth of greenhouse gases caused by power generation.
About Alcoa Foundation
Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US$436 million. Founded more than 50 years ago, Alcoa Foundation has invested more than US$530 million since 1952. In 2010, Alcoa Foundation contributed nearly $20 million to nonprofit organizations throughout the world, focusing on promoting environmental stewardship, enabling economic and social sustainability, and preparing tomorrow’s leaders through education and learning. The work of Alcoa Foundation is further enhanced by Alcoa’s thousands of employee volunteers, who in 2010 gave more than 720,000 service hours. Through the company’s signature Month of Service (October) program, Alcoa employees share their energy, passion and purpose to make a difference in our communities. In 2010, a record 49 percent of Alcoans took part in nearly 1,000 Month of Service events across 24 countries, reaching 59,000 children, serving 17,000 meals, planting 16,000 trees and supporting 3,000 nonprofit organizations. For more information about Alcoa Foundation, please access www.alcoa.com/foundation.