PRC’s recycling campaign marks one-year anniversary; expands to Eastern PA
Steelers fans will continue to recycle aluminum cans, glass containers, plastic bottles and cups at the three remaining 2011 home games – Dec. 4 vs. Bengals, Dec. 8 vs. Browns and Dec. 24 vs. Rams – as part of PRC’s successful “Let’s Tackle Recycling” effort.
Since the launch of the campaign last December, tailgaters outside Heinz Field have recycled an average of 1 ½ TONS of material per game.
“We’re excited to celebrate the first anniversary of this extremely successful program and proud to announce that we’ve collected more than 16 TONS of recyclables since launching the program in December 2010,” said Dave Mazza, Regional Director of the Pennsylvania Resources Council. “At the November 6 Ravens game alone, fans kept 4,880 pounds of recyclables out of local landfills by placing bottles, cans and plastic in blue recycling bags.”
The breakdown for the 32,320 pounds collected outside Heinz Field during the past eight regular season home games, Jan. 2011 playoff game and Jan. 2011 championship game:
• 8,080 pounds of aluminum cans
• 19,392 pounds of glass bottles
• 1,617 pounds of plastic cups and bottles
• 3,232 pounds of cardboard packaging
“Since the introduction of tailgate recycling late last season, we’ve been impressed by the positive response of tailgaters in Heinz Field lots,” said Mazza. “Our goal has been to make recycling as easy and convenient as possible, and this program definitely proves that fans are more than willing to support recycling efforts when given instruction and the proper tools…large blue plastic bags in this instance.”
The “Let’s Tackle Recycling” campaign – funded by the Alcoa Foundation – includes Alco Parking lot attendants distributing blue plastic recycling bags to those entering designated Heinz Field parking lots at every 2011 regular season Steelers home game.
“The tremendous success of this program in Pittsburgh has led PRC to expand tailgate recycling to the eastern end of the state,” said Mazza. “In October PRC launched ‘Recycle A Lot’ tailgate recycling in Lincoln Financial Field parking lots at Philadelphia Eagles home games.”
According to Beth Schmitt, Alcoa’s Director of Recycling, “Recycling saves energy, conserves resources and reduces the need for new landfills. Aluminum is infinitely recyclable. It takes 95% less energy to make a can from recycled aluminum than from raw materials, and the energy saved from recycling just one pound of aluminum could power an average home for four days.”
“Let’s Tackle Recycling” is coordinated by PRC and made possible through generous funding from the Alcoa Foundation in partnership with Alco Parking, City of Pittsburgh Environmental Services, Greenstar Recycling, Heinz Field and the Sports & Exhibition Authority. For more information, visit www.prc.org or call 412-488-7490.