“This is the very first time that this group has come together in one room,” according to Brenda Pulley, Vice President of Keep America Beautiful and an attendee at Alcoa’s Action to Accelerate Recycling event in Dallas, Texas. The group of companies, representing more than 70% of the soft drink brands, more than 90% of the glass industry, about 80% of the beer industry, and 100% of the North American can sheet industry, are meeting to carve a path toward higher recycling rates to recover vital secondary raw materials from the waste stream.
“Our goal is to drive the recycling rate up in the US by 20 points, said Beth Schmitt,” director of recycling programs for Alcoa, the host of the event. “And we’ll do it- I am confident of that.” Among other strategies, the group is working to drive a social shift among consumers to make recycling the norm, rather than the exception.
Follow the event at #AAR12